Here is a link to the article on Brad featured on Gearbox Magazine earlier this year. Gearbox Magazine
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PMG: On the Road- You've Never Been to a Record Store? How About a Mobile One?Photo from thirdmanrecords.com According to the opening graphic of the Third Man Records video introducing the Rolling Record Store, 97% of all high school aged kids have never been to a stand alone record store. But Jack White just discovered the experiential power of mobile: If they've never been to the record store, bring the record store to them. Le […]
- New Study Shows Experiential Marketing On The RiseThe good folks at the Experiential Marketing Forum have just posted a great survey outlining how marketers perceive the place of experiential in the marketing mix today and tomorrow. Interesting views from those surveyed: • Greatest growth in marketing spend in next 2 years will be in online, digital and experiential • In the near term, marketers expect […]
- Chris Brogan Drank the Disney Kool-AidDisney Dream on a test voyage by Herrera If you don’t know who Chris Brogan is you’ve been living under a social media rock for some time. Author, speaker, journalist, blogger, Chris is intelligent, giving, prolific and highly admired. In the Ad Age Power Blog 100, his blog is ranked #2. He published a blog this week about his experience as a guest of Disney […]
- You've Never Been to a Record Store? How About a Mobile One?